Haven’t we all been there? We finally get serious about blogging. We commit ourselves to posting consistently. Carve time out of our busy schedule to write… But when we sit down to create something, we draw a complete blank on a blog topic! *sigh* How can we combat this?
Ask your customers or review what questions your customers have asked you recently. If your customers or potential customers are confused by something going on in your industry, write a blog post that clears up that confusion. Or is there something new and exciting going on? You can write about that too! Have you helped solve a problem for one of your customers? Creating a blog post about that process may help other customers out too!
Create a guide. You can group similar blog posts together in a handy guide. Or develop a step-by-step handbook specifically covering an important process in your business or industry.
Keep an ideas file. As you’re going through your normal workday you may come across news or other information that you find interesting. Ask yourself if your customers would find it interesting as well. If yes, put it in an ideas file/spreadsheet right away. Your ideas file will become handy to have for those times when you’re drawing a blank!
Tell your story! Write a series of blog posts about why you started your business in the first place. What mistakes did you make? What would you do differently if you had the chance to start over? How has your business changed over time?
Google it! I bet you’ll find other blog posts and articles covering the topic of blogging ideas! Review those ideas along with your keywords/keyword phrases to create a list of ideas that will work for you. Here are a couple of articles I found:
Write about your frustrations! Did you figure out that I was having trouble coming up with blog topic ideas and wrote about my frustration? It led me down the path of refocusing my efforts on finding ideas for blog posts and content. What frustrations have you run into with your business? It might be something you can blog about.
You can use this short list along with your keywords/keyword phrases to see if you can come up with some ideas for your content plan.
I hope this helps to get your creative juices flowing and back on track to writing interesting blog posts! Please let me know if you have any questions by submitting a comment below. Or feel free to share your tips for overcoming writer’s block! I’d love to hear from you.