Direct Mail or Email Openers

• Posted by Terri Wise
• in Direct Mail, Email Marketing
• on March 4, 2016
• No Comments.

Do you have trouble getting started writing direct mail or email openers for your campaigns?

While copywriting is a specialized area of expertise, we understand that small business owners may not have the budget to hire a professional copywriter. With this in mind, we set out to create some helpful hints and tips for getting started on creating your own content for direct mail or email packages and campaigns.

In a recent blog post we outlined using the AIDA Model when creating your classified ads. This model can be followed to create all kinds of content and promotional material. AIDA is an acronym used in marketing and advertising and can help you focus on writing great content. You can learn more by reading our blog post, Free Classified Ad Websites.

Following that model is all well and good but sometimes just getting started is the problem. I know I’ve stared at a blank screen for what feels like hours! So, what can you do? Well, luckily, we ran across these two articles, 61 (More) Copy Starters for Letters and Email Openers and 48 Copy Starters for Letter and Email Openers where you’ll find great starters like:

1. Shhh! You’re Invited To A Private________.
2. Imagine This.
3. It’s Almost Magical The Way…
4. If You’re Like Me…
5. “This Is Your Private Invitation…”

Read the articles to get 104 more great ideas!

So, the next time you’re staring at a blank screen or stumped for a way to get started on your direct mail or email content, try reading through this list of great starters!

What has worked for you? Do you have any starters to add to the list? Let us know by commenting below.