Here is some good information from Constant Contact on how to interpret your email marketing results that we thought we’d share with you. If you still need help, or don’t have the time to interpret your results, please contact us. We’d be glad to help!
Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business.
You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details.
You’re not alone.
When we surveyed 1,200 small business owners and asked what obstacles keep them from using marketing data: 49 percent say they don’t know where to begin and 40 percent say they just don’t have the time. Read more at Constant Contact.