Website Design & Development

There are a lot of options available today for designing and developing a website for your business; some DIY services that provide templates and/or design/development firms that can get something going for you quickly. At Wise Choice Marketing Solutions, however, we know there’s more to website design and development than just the look and functionality. We start by asking you the following questions:

• Who are you? What products or services do you offer?
  
• Who is your target audience?
• What do you hope to accomplish with your website?

We follow a workflow that works by starting with a comprehensive plan for all types of businesses and all sizes of budgets. By getting to know you and your target audience, we can develop a website that helps to generate the leads or sales you are looking for. Here’s a brief overview of our process:

1. Define the Project
   • Discovery – gather information, understand your audience, analyze your industry
   • Planning – create a project plan, set a budget, create schedules, assign duties
   • Clarification – review overall goals, kick off the project
2. Develop Site Structure
   • Content – address content needs or existing content
     1. Site-view – map the site (flow chart)
     2. Page-view – wireframing, navigation
     3. User-view – define key user paths, develop protosite, create user scenarios
3. Design Visual Interface
   • Gather design ideas, determine color scheme
   • Confirm functionality
   • Create design style guides and templates
4. Build & Integrate
   • Plan
   • Build
   • Test
5. Launch & Beyond
   • Delivery
   • Launch
   • Maintenance

Regardless if your website is being designed for the first time, redesigned or includes one page or more pages, we’ve found that this process works.

All non-e-commerce sites are developed using WordPress, a free and open source blogging and content management system, unless you specify otherwise. We will customize a (free or paid) responsive WordPress theme by using a child-theme so that future updates for your theme, or even updates to WordPress itself, will not affect your customized website. If you need an e-commerce sites, we can help you get set up on one of the popular e-commerce platforms like Shopify or Bigcommerce or even integrate those platforms into your WordPress site.

If you’re interested in a new website or redesign of your current site, please submit the form below or call (937) 419-0075.