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Create a Twitter Business Account
Posted on March 22, 2016 by Jason Wise in Marketing, Social Media Marketing.7 Easy Steps to Create a Twitter Business Account There are multiple social networking sites online but all people don’t use the same sites. That is why it is important to have a presence on all of the major networking sites to make sure your business is being seen by the most people possible. Today […]
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How Do Search Engines Work?
Posted on March 14, 2016 by Terri Wise in SEO.How Do Search Engines Work? This is a great question and one I get asked all of the time. I searched for a short, easily-understood description and found the following at FatCow: Search engines use automated software (known as robots or spiders) to follow links on Websites, harvesting information as they go. When someone submits […]
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Create a Facebook Business Page For Your Business
Posted on March 10, 2016 by Jason Wise in Marketing, Social Media Marketing.If you’re not using Facebook as part of your overall marketing strategy, you’re missing out on one of the easiest ways to connect with your current and potential customers. Setting up your own Facebook Business Page is easy and free so it’s definitely time to create a page and start using it to your advantage. […]
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Direct Mail or Email Openers
Posted on March 4, 2016 by Terri Wise in Direct Mail, Email Marketing.Do you have trouble getting started writing direct mail or email openers for your campaigns? While copywriting is a specialized area of expertise, we understand that small business owners may not have the budget to hire a professional copywriter. With this in mind, we set out to create some helpful hints and tips for getting […]
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Google’s Search Algorithm Changes
Posted on February 15, 2016 by Terri Wise in SEO.Are Recent Changes Affecting Your Website Ranking? Trying to stay on top of Google’s search algorithm changes can be overwhelming for sure. Understanding their updates can sometimes feel impossible. Especially when Google doesn’t really let us in on the details like with a recent “core algo update” that happened on January 8th of this year. […]
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Every Door Direct Mail
Posted on February 8, 2016 by Terri Wise in Direct Mail, Marketing.I have to tell you that as a marketing director for a publishing company in my previous life I fell in love with direct mail. I love everything about it! From the planning, package creation, list selection and mailing to finally watching all of the responses come in! Even testing packages and lists! Loved.That.Too. One […]
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Can Blurry or Bad Product Photos Cost You Sales?
Posted on February 4, 2016 by Terri Wise in Photography.Bad Product Photos I don’t know about you but one of the things that turns me off the fastest when visiting a website, especially an e-commerce website, is seeing blurry, dark or really bad product photos. I’ll leave the site immediately and never go back! The same goes for social media sites. Store owners may […]
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Marketing Plan – Where It All Starts!
Posted on January 26, 2016 by Terri Wise in Marketing, Marketing Plan.No matter how big or small your business is, before you can decide what the best marketing channels are for your business, you need to create a marketing plan. What is a Marketing Plan? A Marketing Plan is a document created by a business owner, marketing manager or marketing staff that identifies the following: Market […]
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Important Ranking Factors for SEO
Posted on January 20, 2016 by Terri Wise in SEO.Questions we get asked most often are, “What can I do to improve my website rankings?” or “How can I get on page one of search results?” Unfortunately, there isn’t a simple answer. There are many important ranking factors that play a part in how well your website pages rank. We’ll address some of them […]
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Eliminate Referrer Spam, Part 2
Posted on January 13, 2016 by Terri Wise in Website Analytics.Eliminate Referrer Spam In follow up to our Referrer Spam, Part 1 article on how to identify referrer spam, we’re providing information on how to eliminate referrer spam from your analytic reports in this one. There are a couple of ways you can eliminate referrer spam. You can either block it from hitting your web […]
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