Excerpt from article:
In some ways, the internet is a popularity contest—a place where the number of “likes” and reviews you have influences the visibility of your small business’ website. But that’s not the whole story. Quality—not just quantity—plays a key role in increasing the likelihood that your company website will appear in a Google search.
Backlinks are a prime example. These links from other websites to your site can help raise your online profile and boost your search engine optimization (SEO)—especially if the site linking to yours is an authority in your field.
Backlinks are Google’s way of evaluating a website’s overall quality, said Brian Dean, an SEO expert and founder of Backlinko.
“If your site doesn’t have many high-quality backlinks, you’re not going to rank for keywords that your customers search for,” he said. “The best way to get links is to create something on your site worth linking to. This is best achieved by creating content that people will want to link to because it provides so much value.” Read More
We hope this helps to answer questions about backlinks and gets you get started with yours!