Category Archives: Marketing
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What are Backlinks?
Posted on May 18, 2018 by Terri Wise in Marketing, SEO.What are Backlinks and how can they help your small business? It’s a good question and one we get asked this question all of the time. We came across this short article on Manta and thought we’d share it. Excerpt from article: You’ve heard that backlinks will help your small business website rank higher in […]
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Click-to-Call Now Button
Posted on June 6, 2016 by Terri Wise in Marketing, Responsive Web Design/Development.Does your mobile-optimized website have a Click-to-Call Now Button? To make it easier for mobile visitors or customers to contact you, considering adding a Click-to-Call Now Button on your website. This button will make it easier for your mobile visitors and customers to contact you to ask a question, place an order, schedule an appointment […]
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Branding and Your Business Identity
Posted on May 24, 2016 by Terri Wise in Branding/Business Identity, Marketing.How important is Branding and Your Business Identity for your customers? A strong visual identity connects you to your customers and helps them to quickly identity you and your business. For a quick overview, take a look at our explainer video to learn more. Establishing and creating your brand and business identity involves many things […]
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Create a Pinterest Account for Business
Posted on May 2, 2016 by Jason Wise in Marketing, Social Media Marketing.Pinterest Account for Business Pinterest is one of the fastest growing social networks today, especially among women. Over 75% of the Pinterest user base is comprised of females. With such a high percentage of females using Pinterest, you should create a Pinterest Account for Business if yours caters to women. Joining Pinterest can help you […]
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Online Marketing Budget: Where Should You Spend It?
Posted on April 25, 2016 by Terri Wise in Marketing.Online Marketing Budget Once you’ve completed the hard work of developing your overall marketing plan you then get to move onto to budgeting and allocating funds, specifically your online marketing budget. There are so many options to choose from so how will you decide what will give you the most bang for your buck? I […]
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Professional Business Email Address
Posted on April 10, 2016 by Terri Wise in Marketing.Does Your Business Need One? Back in August 2015 we published a blog post with a link to an article from Manta on why using a professional business email address matters. The article stated that your email address is part of your branding, and branding matters. In addition to that, a business email address gives […]
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Create a Twitter Business Account
Posted on March 22, 2016 by Jason Wise in Marketing, Social Media Marketing.7 Easy Steps to Create a Twitter Business Account There are multiple social networking sites online but all people don’t use the same sites. That is why it is important to have a presence on all of the major networking sites to make sure your business is being seen by the most people possible. Today […]
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Create a Facebook Business Page For Your Business
Posted on March 10, 2016 by Jason Wise in Marketing, Social Media Marketing.If you’re not using Facebook as part of your overall marketing strategy, you’re missing out on one of the easiest ways to connect with your current and potential customers. Setting up your own Facebook Business Page is easy and free so it’s definitely time to create a page and start using it to your advantage. […]
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Every Door Direct Mail
Posted on February 8, 2016 by Terri Wise in Direct Mail, Marketing.I have to tell you that as a marketing director for a publishing company in my previous life I fell in love with direct mail. I love everything about it! From the planning, package creation, list selection and mailing to finally watching all of the responses come in! Even testing packages and lists! Loved.That.Too. One […]
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Marketing Plan – Where It All Starts!
Posted on January 26, 2016 by Terri Wise in Marketing, Marketing Plan.No matter how big or small your business is, before you can decide what the best marketing channels are for your business, you need to create a marketing plan. What is a Marketing Plan? A Marketing Plan is a document created by a business owner, marketing manager or marketing staff that identifies the following: Market […]
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